Published : 03/21/2022

Create a personalized deck of cards with Marketing Création

- Categories : Custom-made goodies

Advertising card game

There are many ways to reach your target with a promotional item. The deck of cards remains by far the most striking goodie in a promotional marketing strategy. Create a product based exclusively on your brand image. Combine your world, your mascot and other characters, and set the scene for your company. There are several stages to the creation of a deck of cards.

To begin, choose the deck of cards

It's interesting toposition yourself on an existing deck. Applying your logo and baseline is a way of highlighting your brand's image, and showcasing it in a card game can be in line with your values and editorial line. Mistigri, Take the mic, 7 families and many more card games are available from Marketing Création.

The creation of a customized card game is the solution for greater freedom of movement and creativity. The aim is to start from the graphic universe created by the brand and come out with a game that is totally in tune with it. To achieve this, you need to be accompanied in the process.

Several choices have to be made. Define the case, its thickness and shape (round, square, rectangular, etc.); then its container: the cards, their number, size and front/back personalization. Objective: to meet your expectations for the personalization of the deck of cards.

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Second step: customization and graphic ideas

To do this, you need to provide at least one sketch that defines the desired ideas.

Let's take an example: a cosmetics company wants to showcase its range of beauty products. Using the 7 families game can be a solution. Create 7 product ranges as a family, and the products will replace the iconic dad, mom, son, daughter, baby, grandma and grandpa. The idea is always to stage the services and products so as to create a fun game that sticks in people's minds, just as it should as a promotional item. This works with companies from different sectors.

Using your company's values can also be a way of creating a card game. It's important to be open-minded when creating promotional items such as card games. Le Studio (in-house graphic design agency at Marketing Création) specializes in this type of project, and offers real graphic support.

Printing a deck of cards

To continue on the more technical and administrative side of creating a deck of cards: Printing!

To print our decks of cards, we need to validate the artwork before production can begin. Card production complies with current standards and certifications.

Transporting decks of cards

And so we end with transport. We need to be clear about what needs to be delivered. It's customary to track decks from the factory to your premises.

Marketing Création brings your ideas to life!