Sports event goodies for professionals

- Categories : Event goodies
Every year, sports competitions attract billions of television viewers and fans, and thus potential customers. These events create real social cohesion. They also add value to communication strategies through promotional items. So it makes perfect sense to create a promotional item that reflects your company's image in anticipation of major sporting events, from a sports-oriented perspective.
The 10 most-watched sports competitions in the world include :
In 10th position, Formula 1 Grand Prix
9th, Champions League Final
8th, The Super Bowl
7th, Asian Games tied with Tour de France and Rugby World Cup
6th, Women's Football World Cup
5th, UEFA European Championship
4th, Olympic Winter Games
3rd, Cricket World Cup
2nd, Men's Football World Cup
1st, Summer Olympics
Every year, it's a good idea to include key marketing moments in your calendar, taking into account the participation of your target market in these events. We're currently talking aboutinternational sporting events such as the World Cup or the Olympic Games, but smaller-scale competitions are just as important for promoting your brand on a local scale.
It's important to start collecting promotional items for your company 3 to 4 months in advance of the sporting event, so that you can plan your entire marketing strategy around it.
GOODIES SPORT

The Olympic Games an asset for business

The Olympic and Paralympic Games are highly-anticipated international sporting events. With over 10,000 athletes from the four corners of the globe, the Games are a unique opportunity for companies to promote their image and brand to a global audience in over 200 countries around the world. By offering goodies to spectators or athletes, your company has the opportunity to reach a global audience. In mainland France in 2024, for example, over 11 million visitors are expected.
Enhancing brand awareness, especially if these items are well-designed and of high quality, can be a great way of getting closer to the consumer.

What's more, souvenirs tend to be kept during sporting events, so your company can continue to benefit from long-term visibility after the event.

Local sporting events

40 million players, 16 million licensees and 2.5 million sporting events organized every year*.

Mobilizing your company for smaller-scale tournaments, encouraging a team or simply equipping your staff for a corporate sports challenge is a way of showing your support and adding another dimension to your corporate image.
It's also a good idea to get involved in sporting events in which your company can easily participate, and to provide your supporters with branded accessories that will be well received.

Choosing the right gifts

Every communication action has its environmental impact. It can be a good idea to revamp your brand's image by using promotional items that are thoughtful, useful and won't simply be thrown away at the end of a sporting event.

Recently, the Grande Course du Grand Paris tested a model of medal to be planted, specifically made in France with recycled wood. It's a way of giving a product that's destined to be nothing more than a souvenir, or even a decorative object, a new life cycle at the end of its useful life.
Our top 10 :
1. T-shirts and polo shirts with your logo for the Paris 2024 Olympic Games.
2. Caps embroidered with your logo
3. Personalized backpacks or sports bags
4. Logoed isothermal flasks
5. Personalized beach towels.
6. Collectable pins representing Olympic sports.
7. Water bottles with your logo
8. Collectable silicone wristbands.
9. Embroidered badges with your logo on cotton T-shirts
10. USB keys with logo

*Source: Sport et Citoyenneté magazine

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