Advertising goodies for children
Children, an opportunity as a new marketing target
Children should not be forgotten: they are the new influencers and have enormous influence. Within the circle of family, school and friends, they are the first ambassadors of brands, of your brand. They have decision-making power, which is why you can't let them down.
Creating promotional items for children is an opportunity to help them discover and adhere to your brand, by giving them a chance to spend some time with an advertising item that represents you. Children's goodies should convey a positive image of the brand, and at least one of these 4 feelings should be conveyed: joy, fun, challenge or curiosity. In this way, you'll leave a lasting impression.
The winning trump card: children's goodies
Many ideas and proposals can be developed around children's advertising objects. But it's important to analyze the target audience in relation to their age and the socio-professional category of their parents. Because, yes, the final decision-maker and customer is the parent.
Children start to recognize a logo or a brand at a very early age, but they only become aware of it when they enter a social sphere, often school. A word of advice: you need to know how to highlight your logo with bright colors or an endearing character such as a mascot. These elements make it easier to make an impression. The aim is also to create a community around your brand and make it grow with you, hence the importance of reaching the right target.
Goodies for good kids
There are several promotional tactics for working with children's promotional items. A children's boutique, textile store or other? The counter-purchase bonus is an excellent way to build loyalty.
Are you a caterer? Complete personalization of games or accessories, whether for your children's menu or as a welcome gift, is an excellent way to raise your profile.
Would you like to offer a mascot to entertain the children in your establishment? Why not make a customized plush toy to create a beautiful image for your brand. All these tips can be combined with the right goodies.
Choosing the right children's goodies
Classics: crayons, piggy banks, puzzles, etc.
Suggest a puzzle magnet. The fridge is a place where everyone in the family has their own special touch. Drawings, photos, magnets - why not leave room for a magnetic puzzle? A 100% personalized creation, your brand will be in the spotlight with the little ones, who'll see it every day and be able to have fun with it.
Wooden games: spinning top, mikado, etc.
The yoyo is a popular game with young and old alike. A wooden goodie that can be perceived as durable. A good point for a positive image. wooden toys: spinning top, mikado, etc.
The yoyo is a game enjoyed by young and old alike. A wooden goodie that can be perceived as durable. A good point for a positive image.
Outdoor games and accessories: Frisbee, ball, skipping rope, etc.
Children's sunglasses are the perfect gift to offer when the warm weather arrives, as it's important to protect their fragile little eyes from UV rays. A symbolic summer goodie that can be personalized in many ways. Among outdoor games, skipping ropes are another popular goodie. A promotional item that appeals to older children too!
Textiles: gloves, aprons, backpacks, etc.
Personalized t-shirts. An advertising medium with the advantage of being visible and easy to personalize. It's a sure bet for children's marketing.
DIY goodies: coloring, paper casseroles, etc.
This new type of goodie is all the rage with parents. It's a new way for brands to communicate. A winning strategy. Construction and planting advertising items are also an integral part of this category.
When creating your advertising object, think of the children! The key word: fun!
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