Scratch card - Scratch art personalized Panini

The premium in pack, an advertising object integrated in a blister pack:

To find an in-pack premium to accompany its magazines, Panini called on Marketing Création.
We have designed scratch cards for children to accompany Panini magazines. The principle is simple, you just have to scratch the black lamination in order to make appear the image and the text present underneath. A technique often used in contests.