Promotional items: a dynamic market
History of promotional products
It all began in Great Britain at the dawn of the 18th century and the Industrial Revolution, when the promotional products sector was established. At the time, companies used promotional items solely to convey their brand image to consumers.
Advertising objects had to be useful in the consumer's daily life. The most popular items were household utensils such as tins.
It was in the 50s that advertising objects began to be seen as collector's items, evolving in line with trends and giving them a new function. In the 60's and 70's, the key ring was all the rage. Then came the phone card and pin in the 90s.
Nowadays, promotional items play an important role in the French communications landscape. They can be found in a variety of forms: a personalized T-shirt to promote a brand, an advertising pen to act as a business card, or a USB key that's become the high-tech gift par excellence!
The French Federation of Object-Based Communication Professionals
The Fédération Française des Professionnels de la Communication par l'Objet (2FPCO) is the French federation of object communication professionals. Founded in 2004, the 2FPCO is the representative organization of companies that manufacture, brand or distribute objects whose purpose is to promote the reputation, image, products and services of advertisers.
The federation conducted a consumer satisfaction survey. The survey confirms the appeal of promotional products to the French. Indeed, 8 out of 10 French people would like to receive more of them, which is incredible in this age of dematerialization! The survey also confirms that promotional items are an effective medium, particularly in their role as a lever of brand loyalty. 81% of those surveyed remember the brand associated with the medium.
In 2013, promotional items accounted for 4.4% of total media and non-media communication expenditure, which is why their choice has become a strategic element in any communication plan. The survey highlights a number of trends. 79% of those surveyed expressed a preference for computer and electronic accessories, and 85% were in favor of detailed labeling. In France, promotional items are most appreciated as part of a commercial "thank you" (loyalty or first purchase); in second place comes promotional items distributed during an event.
The 3 main functions of a promotional item
1) To please the customer to whom it is offered
2) Benefit from repeated visibility with this customer
3) To benefit from possible visibility with other consumers exposed to the object
Whether they're buyers or sellers, object advertisers are real experts in object communication consulting. They assert their strategic place in the process of developing advertisers' marketing campaigns.
Marketing Création at the service of promotional products
With 10 years' experience in advertising and promotional items, Marketing Creation manufactures all types of products! We're used to short deadlines and tight prices, while taking product quality and compliance with standards into account.
In fact, we work closely with certified laboratories such as SGS to guarantee the safety of our products.
Come and discover our greatest success story with McDonalds!
We've been involved in many projects, and here are just a few of our references:
Our customer IKKS asked us to create a skateboard in line with their expectations and specifications. It's a vintage object that's coming back into fashion, so kids and adults can use it in town or have fun in a skatepark. IKKS needed Marketing Création to help with technical constraints and product feasibility.
IKKS customers were able to see the skateboard on display in store windows. It was available for purchase as a €5 promotional item for purchases of €130 or more in the 2016 boys' and girls' summer collections.
Timberland called on Marketing Creation to create a promotional item for the launch of a new clothing collection. Timberland specializes in outdoor clothing, so we had to come up with an object that matched the brand's strategic positioning from a marketing point of view.
Together, we designed a bracelet based on the "Power Balance" model as a gift for the consumer. The bracelet features the brand's logo, expressing the connection between Timberland clothing in natural materials and the body's natural energy.
Need a quote?
Please do not hesitate to contact us:
contact@marketingcreation.com
04 42 26 23 07
1 via Aurelia 13100 Le Tholonet
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