Published : 06/19/2023

How can I personalize promotional items for the Tour de France?

- Categories : Custom-made goodies

The Tour de France is an iconic event that attracts the attention of millions of viewers and visitors from all over the world. Companies are always looking to capitalize on this event to promote their products and services. Personalized promotional items are an excellent way to make yourself known to sports fans, promote your brand image and build customer loyalty.

At this event, it's not just the runners who are expected to turn up, but also the advertising caravans. It starts 2 hours before the peloton, with a parade of some 30 brands, 45 minutes in front of the crowds and, above all, the eagerly awaited goodie toss.

Discover our list of the best goodies to personalize for this event.

1. Choosing the right promotional items

To personalize promotional items, you first need to make sure they're suitable for the event in question. For example, for the Tour de France, you can choose objects that put spectators in the right mood, such as bobs, cotton tote bags, bottle-opener key-rings, clap fans, mini-flags and collapsible water bottles. Items should be practical, attractive and in keeping with your corporate colors and logos.

2. Creating a successful design

Successful design is essential to personalize your promotional items. Be sure to choose colors that match your company and add your logo and company information. You can also include event information such as date and location. Like Cochonou's must-have Bob, make history with your design and style.

3. Choosing the printing technique

There are many printing techniques available for personalizing promotional items. The most common techniques are screen printing, laser engraving, sublimation and pad printing. The technique you choose will depend on the material of the advertising object and the quantity of products you wish to personalize. It's important to choose a quality printing technique to guarantee the longevity of your promotional item.

4. Distributing promotional items

Once you've customized your promotional items, you can distribute them during the Tour de France. You can offer them as gifts to participants, visitors or spectators. You can also distribute them in local stores and souvenir boutiques to reach a wider audience. Don't forget to communicate about these promotional items, especially on social networks, to attract the attention of your audience.

5. Evaluate the impact of your promotional items

Finally, it's important to evaluate the impact of your promotional items during the Tour de France. To do this, you can collect data on the impact of your items, such as the number of people who received and used your promotional items, and the number of people who found out about your company thanks to these items. This data will help you evaluate the effectiveness of your marketing strategy and improve your future advertising campaigns.

Our list of goodie ideas!

- Bob

- Cotton backpack

- Keyring bottle opener

- Clap fan

- Mini flag

- Water sprayer

- Whistle

- Foldable water bottle

The Tour de France is a major event that offers many opportunities for promotion and visibility for companies. Personalized promotional items are a simple and effective way to make a name for yourself and stand out from the crowd at this event.

To personalize your promotional items, choose the right objects, create a successful design and use the most appropriate printing technique. Then distribute them and evaluate their impact to improve your marketing strategy. With these tips, you can be sure of a successful advertising campaign during the Tour de France.