Goodies in cereal boxes for children
Surprises in cereal boxes are nothing new. With our 6 ideas for goodies to add to cereal packets, you're sure to come up with a winning promotional strategy. Keep your products popular with children, thanks to our expertise.
The history of goodies in cereal boxes goes back to the 1900s. They were basically toys and other surprise accessories placed inside children's cereals. A winning move for cereal manufacturers, who implemented this strategy to attract children's attention and make cereals more attractive to families, transforming the act of purchase into a playful experience. Initially, the goodies were often simple, such as trading cards, stickers or small plastic toys. These little gifts were often linked to popular themes, such as cartoon characters, superheroes or children's TV series.
In the 1950s and 1960s, goodies gained in popularity with the advent of television and the broadcasting of iconic cartoons. This was an opportunity to include toys and promotional items featuring these popular characters. This helped establish a direct connection between children's favorite cartoons and breakfast.
Over time, the goodies included in cereal boxes became increasingly varied and sought-after. You could find different games, articulated figurines, key-rings, scratch cards, mini-books, magnets, and sometimes even product samples. Some goodies were specially designed to promote films, TV shows, comics or other merchandising.
In recent years, however, there have been concerns about the safety of toys included in cereal boxes, particularly small objects that could present a choking hazard to young children. Some manufacturers have responded by adjusting the design of the goodies to ensure consumer safety. What's more, zero plastic has also become part of the CSR approach of many companies. These little gifts have evolved over time, reflecting cultural trends and children's preferences.
Our personalized game ideas to add to cereal boxes!
Breakfast is often considered the most important meal of the day, but why not make it as fun as it is nutritious? We've put together a list of personalized game ideas for cereal boxes. So you're a food company, your core target is children, and you're looking for ideas to add value to your products? Here are our goodie ideas!
Tangram puzzle
Turn the breakfast table into a creative playground with a tangram puzzle. Once assembled, the geometric wooden pieces can form a variety of shapes and figures.
Challenge yourself to create different silhouettes each morning, stimulating your mind as you enjoy your cereal. A slim game format that fits neatly into a cereal box.
Wooden puzzle
Personalized wooden puzzles for breakfast? Every cereal box could contain a special piece.
Collect them over time to build a complete puzzle that reveals a secret image or message. An early-morning adventure that reveals itself bit by bit!
Miniature aircraft to build
Take a trip full of imagination by adding miniature airplanes to build in your cereal boxes.
In the same style as 3D puzzles, take children on a wild adventure with a personalized game in cereal boxes.
Box of colored pencils and pens
Let little artists do their thing with a box of crayons. Each box could contain unique crayons to encourage creativity. Create a coloring space on your cereal boxes!
The 4-colour Bic pens are included in each box, and what's more, they're collectible because they're different in each box.
Ephemeral Tattoo
Bring a touch of fun to kids' breakfasts by including ephemeral tattoos in your cereal boxes. Emblazon fun and original designs while enjoying your breakfast.
A fun way to start the day in style. An effective format for cereal packaging.
Need help with a customized goodies project? Marketing Création makes it easy for you to implement your corporate identity strategy. Request a quote now!
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