Creating promotional items with brand licenses for children

- Categories : Children's goodies , Custom-made goodies

In the dynamic world of marketing, companies are constantly looking for creative ways to connect with their target audience, and when it comes to children,using popular brand licenses can be a huge asset.

Iconic characters from films, TV series and comics capture the imagination of younger children, creating a unique opportunity for you to create impactful promotional items.

Personalized advertising objects with children's brand licenses, featuring icons such as Le Petit Nicolas, Astérix, Les Schtroumpfs, Spirou, Cédric, Kidpaddle, Lucky Luke, Les Aventures de Tintin, Titeuf, Lou! as well as renowned manga such as Naruto, Boruto, Fairy Tail, One Piece and Dragon Ball, offer many advantages.

*Non-contractual visuals Shutterstock

The advantages of personalized advertising items with brand licenses for children

1. Emotional connection and instant recognition

Characters from films, cartoons and comics have a special place in children's hearts. Incorporating these characters into promotional items creates an instant emotional connection with the young audience. When a child sees his or her favorite hero on a backpack, pencil case, or even a pen, it creates a memorable and positive experience associated with the brand.

2. Increasing the perceived value of products

The licensing of well-known brands adds a dimension of trust to promotional products. Parents are more likely to accept and appreciate products personalized with characters from films or TV series they know and love. This translates into an increase in the perceived value of products, reinforcing brand credibility.

3. Market differentiation through licensed promotional products

In a saturated market, differentiation is essential. The use of children's brand licenses offers a unique way to stand out from the competition. Personalized advertising objects featuring characters from Gaton, The Smurfs, or popular manga heroes such as Naruto, create a distinctive edge that catches consumers' attention.

4. Brand longevity and durability

Timeless brand licenses guarantee the longevity of promotional items. Classic comic book heroes like Tintin or Lucky Luke remain relevant over time, which means that promotional items will continue to have a long-term impact. What's more, children can develop a lasting attachment to the brand thanks to these emotional connections.

5. Adaptability to current trends

The rise in popularity of manga among children is a trend not to be overlooked. Incorporating beloved manga licenses such as One Piece, Dragon Ball, and Fairy Tail into promotional items allows brands to keep up with the changing preferences of the child audience, demonstrating a deep understanding of their universe.

6. Fun and educational interaction

Licensed children's brand characters are not only iconic figures, but also playful and educational companions. Personalized advertising objects can be used as educational support, presenting didactic elements (teaching through history, morale of the event) linked to the characters, offering an interactive approach to stimulating learning while having fun.

How can I add a brand license to my promotional item for children?

There are two ways to create a promotional item with a license from a game, cartoon or other well-known children's character.

Option 1

A quick solution: you've already obtained permission from the rights holders to use the license you want. Contact us with your ideas for children's goodies, your guidelines and the values you wish to convey through the goodies. We'll provide you with a quote and prototypes accordingly.

Option 2

We can help you get in touch with a number of rights-holders with whom we are in contact, who own strong children's brands such as Samsam, Le petit Nicolas, Il était une fois, etc.

Then, like Option 1, we'll provide you with a quote and prototypes accordingly.

You can browse through our catalog with
our selection for children.

Or send us your ideas for customized ideas?

We can also create customized goodies with your license. The advertising object offers many possibilities, and you can entrust us with your projects for the creation of a customized item with your image. Below you'll find two of our custom-made Memory Game products, featuring licenses beloved by children.

Request a quote online!

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