Published : 06/24/2020

A look back at promotional bonuses

- Categories : Custom-made goodies

There are many examples of promotional goodies and premiums that have helped write the history of the advertising object. Let's go back in time to discover some promotional gift ideas with this premium retrospective.

Examples of historical goodies

The Bonux gift

The famous Bonux gift was a major success in the 1980s. Small goodies contained in a pack of washing powder put the brand at the top of the sales charts. A success that made the brand emblematic from the outset, thanks to its strategy of offering gifts in addition to laundry detergent sales. A gift that encouraged purchases - little cars, figurines, thimbles or butter knives - were often toys or utility items for housewives and their children.

Pif gadget

From its inception in 1969, the weekly magazine featured an extraordinary gadget, inserted in the magazine. It became a huge success in the 1970s and 1980s, with print runs exceeding 500,000 copies. It even reached over 1 million copies for some of the most memorable gadgets, such as the jumping pea.

Coca Cola yo-yos

Coca-Cola had the brilliant idea of reviving the yoyo craze in 1985. Coca created its own advertising object. This high-quality yoyo was accompanied by a figure and a competition organized by the brand. The success was immense and juicy. The brand sold millions of yo-yos through tobacconists.

The pin craze

In the '80s, pins of all kinds flooded the planet, a real windfall for brands. A goodie that allowed sales strategies to evolve. What's more, collectors and other pin enthusiasts are delighted to pick up these little exclusives.

The Kellogg's gift

Cereal brands have always offered a little toy at the bottom of the pack for children's enjoyment. These toys often represent the brand's mascots, and today have become emblematic advertising goodies.

The kinder surprise by Ferrero

In 1974, Ferrero, already well established in the world of chocolate, came up with the idea of "extending" Easter all year round by creating the Kinder egg! The aim was to give children a magical experience with their chocolate eggs. The egg, which is still popular today, was an instant success, combining toy ideas and collections.

A free smart car

Some real estate groups even offered a free car with the purchase of a house or apartment. A premium gift that left a lasting impression and created a buzz.

Bracelet looms

The loom wave took off in 2013. These small, colorful rings seduced with their simplicity and creativity. Starting in the United States, the trend spread rapidly around the world.

The fidget hand spinner

Many companies claim to have invented the hand spinner. But in the end, none of them owns a registration or patent. It's a unique phenomenon, a kind of collective creation produced in China. This toy, which isn't really a toy, is said to have concentration-enhancing properties. However, it has been banned from most schools.