5 children's goodies to start 2024

In a competitive market, it's obviously crucial for companies to stand out from the crowd. For 2024, the strategy that's gaining in popularity: the use of promotional items. These promotional items are not simply gadgets, but powerful tools for boosting visibility and brand image. In this article, we explore how promotional items are becoming essential allies in corporate communications this year. Discover 5 goodies for kids to kick-start 2024 and make a big difference to your company's communication.

Goodies for children in 2024

Promotional items are effective with children, attracting attention with their bright colors and designs, and are like little surprises, arousing curiosity. Practical items such as pencils, toys or school accessories are particularly popular, creating a positive association with the brand. Simple, playful messages reinforce product recall. However, it is essential to respect ethical standards to avoid influencing children inappropriately. Ultimately, the relevance and quality of the product play a key role in the success of the advertising strategy. 5 categories stand out.

Ecological and sustainable goodies

Ecological and sustainable products are represented as environmentally-friendly items and therefore remain a strong trend. Opting for promotional items made from recycled or biodegradable materials can also be part of a company's CSR approach. The advertising object that always comes out on top: the Wooden Game.

Available in a variety of shapes, they are often personalized on the pouch to give the brand maximum exposure. Others prefer to engrave their logo on the wood. Here's a selection of games that will make all the difference.

Connected goodies

Versatile connected objects are a promising category for 2024. Versatile gadgets such as smart USB sticks, mini drones, or customized wireless headphones can combine utility and modernity. Smart desk accessories will be particularly popular for 2024, with innovative accessories such as smart organizers, customized LED lamps and phone holders that will be highly appreciated in a dynamic professional context.

Personalized sports goodies

In 2020, two-thirds of people aged 15 or over in France took part in some form of regular physical activity or sport. So offering personalized sporting goods can be a winning strategy. For fitness or sports-related companies, or simply organizations that target children and teenagers in their communications, items such as sports towels, water bottles, armbands, sports bags and other goodies can be wise choices. The water bottle is one of the winning advertising items for 2024. With 54% of French people using a water bottle on a daily basis, this object has a real impact on people's daily lives. Here's our selection of gourds.

Textile goodies

In 2022, clothing, whether warm or lightweight, was not among the top ten most sought-after promotional items online. This is an opportunity to stand out from the competition with a different kind of goodie. Promotional apparel such as t-shirts, caps and reusable bags with your company logo can provide ongoing visibility for your brand. The best-selling goodie for 2024 is the "eco" T-shirt, made from either recycled cotton or recycled polyester. These two recycled materials give this goodie a remarkable life cycle.

Child safety goodies

The fifth successful promotional item for 2024 is the reflective bib for children, available in a variety of variants. It falls into the category of children's safety goodies, a crucial component with a real impact on the design of promotional items. Discover our selection.

For 2024, request a customized quote!

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