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Since 1938, Old El Paso is the universe of Mexican cuisine accessible to all audiences with recipe kits inspired by all regions of Mexico, sold in supermarkets.
Old El Paso collaborated with Marketing Création, the agency of communication by the object, in order to conceive advertising objects personalized to its colors. The objective is to distribute advertising gifts to its customers during the communication campaigns of the brand in supermarkets. One of the first projects was to design a useful advertising object: a glass cutting board with a graphic design that fully reflects the company's recipe kit.