Gambling Headline Guide: 12 Converting Formulas

In push notifications, headlines play an important role: they directly affect CTR and conversions. The question is, how to choose a headline for a gambling offer that will work and boost CR? And will it work for the no deposit bonus casinos?

General tips for creating headlines

There are some basic points to consider when creating texts for push notifications, read below:

1. If one wants to maximize the results of the push, spell out a headline that goes along with the banner.
2. Don't mislead the user just for the sake of clicking on the promo, use honest titles.
3. Test for each offer and country from 5 different headlines. Don't jump to conclusions about the quality of traffic, think in advance how to hook the audience of your offerer.
4. Make sure that the content on the landing page is relevant to the offer in the push, this will raise the credibility of your offer.
5. Pay attention to the local language, if there are several national languages - use the most common one. For translation or localization of texts you can contact your RichAds manager.
6. Keep an eye on vertical trends for a particular GEO. If the CA changes or expands, be sure to use this in your texts!

Converting Titles: 12 Examples

As a reminder, the length of a push title is 30 characters. The description should be no longer than 45 characters. The size of the visual for the push: 492×328.

Here they are, gambling headers that convert! Any formula is applicable to iGaming offers, all you have to do is change the data and collect leads.

1. Direct address to the audience

Outline the essence of the offer through a direct appeal to the user.

2. Hidden Impact Headline

Try to arouse the curiosity of the recipient of the push. Provoke him to a question, the answer to which lies on the online casino page.

3. Headline-news

Such headlines are peculiar to sales text. They attract attention with a news message, creating a sense of important information that is on the landing page. If the offer is new and original, it will be easy to tell about gambling news.

4. Headlines with "how to"

Headlines in the form of a question with the word "how" generate interest, hinting to the recipient that he will learn something interesting from the notification.

5. Questioning headlines

Ask a question that titillates your target audience. The answer to the question should be implied in the body of the push text.

6. Incitement to action

An action-promoting headline should begin with a verb in the imperative mood, the imperative will prompt your customer to take action.

7. Accurate numbers

To make the push look honest and helpful to the user, spell out exact numbers in the title tag. For the gambling vertical, these could be: the jackpot, the number of freespins, or the amount of the welcome bonus on the account.

8. Time-limited bonuses

Urgency always prompts action, the main thing to monitor the relevance of the bonus and do not give users false promises, everything must correspond to the offer.

9. Real stories

The ideal approach for gambling offers - using the stories of ordinary people who won in the casino. If the landing page also follows this approach, your CR will increase a lot!

10. AIDA Formula

Use the proven way to engage your audience using the AIDA formula, it has four components - attention, interest, desire and action.

11. Specific user experience

Exact numbers work best for gambling offers, talk about exactly how much the user can earn or what is the chance to win, it really works.

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12. obvious benefit

In order for the user to believe in the profitability of your offer, you can explain exactly what benefit he will get. It is important that it was not unsubstantiated, the bonus should be relevant.

Attractive creatives for gambling

Creatives for gambling are not difficult to find, it is important to use converting and relevant approaches.

In order to make the gambling offer profitable, choose creatives with images of:

• gorgeous girls,
• roulette,
• slots,
• spinvins,
• "Play," "Pick up," "Start."

There are a few basic approaches for creating landings and prelandings.

Use interactive elements

This is especially true for preendings to pique the user's interest. Raffles and roulette work best, at the end the user must win and get to the landing page, it will definitely bring a good conversion!

Outline the bonuses at once

It is very important to spell out what exactly the user will get when registering on the landing page, and on the prelending, and in the headlines. He must clearly understand his benefit, this is what motivates most potential customers!

Make the registration clear and concise

No one wants to waste time filling out a long registration form, much less finding it on a website. Online gambling is as spontaneous an industry as possible for most customers, which is why the process of getting into such games should be as simple as possible!

Tell a story

A well-known, but converting approach is a story about an ordinary person who won a large sum of money at an online casino. It's important to follow all stages of the funnel - creatives with a teaser, and then a pre-rendering with the full story and a link to the landing page for registration.

Put in the headlines for push notifications maximum meaning and benefit to the recipient. Help the user to feel like a successful player, winner, offer to try your luck and hit the jackpot.

A headline for a gambling offer, created for its target audience, is a guarantee of high CTR of the push.