Scratch card - Scratch art Panini

To accompany Panini's magazines, we have designed scratch cards for children. The principle: simply scrape off the black lamination so that the colours underneath appear.

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The premium in pack, an advertising object integrated in a blister pack:

To find an in-pack premium to accompany its magazines, Panini called on Marketing Creation.
We have designed scratch cards for children to accompany Panini magazines. The principle is simple, you just have to scratch the black lamination in order to reveal the image and the text underneath. A technique often used in contests.


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