This pen has the originality of projecting an image. In this case the publisher Glénat wanted to communicate on one of his famous comic book characters: TITEUF. The pen projects Titeuf's image like a mini torch when you press the small button on the side.
For any comic book purchased, Glenat gifted this pen projecting Titeuf's image.
A clever communication strategy when you know that writing instruments (pens, felt-tip pens, pencils...) are among the most kept advertising objects.