Published : 05/22/2024

Made in France vs Origine France Garantie - The battle for French advertising objects

- Categories : Custom-made goodies

In the world of promotional products, especially children's products, the choice of items is crucial. Not only do these objects have to be attractive and functional, but their origin and manufacturing methods are increasingly important to companies and consumers alike. Two labels in particular stand out when it comes to promoting the French origin of products:"Made in France" and"Origine France Garantie". So which one should you choose for your promotional items for children?

Made in France - Tradition and know-how

The "Made in France" mark indicates that the product has been manufactured in France, but does not require a precise percentage of production or materials of French origin. This marking is based on the principle of "place of last substantial transformation", which can include products assembled in France with components from abroad.

Advantages of Made in France

🔵 A reputation for quality and craftsmanship and therefore perceived as more prestigious.

🔵 Support the local economy and promote employment in France.

🔵 A wide variety of objects for many options for advertising campaigns

Disadvantages of Made in France

🔴 Does not require as strict traceability as other certifications, which can be a problem for consumers concerned about the precise origin of materials.

Origine France Garantie - Transparency and high standards

The "Origine France Garantie" (OFG) label goes a step further in terms of transparency and strict compliance. To obtain this label, at least 50% of the unit cost must come from activities carried out in France, and the product must take on its essential characteristics in France.

Advantages of Origin France

🔵 OFG ensures total transparency on the product's French origin.

🔵 This marking imposes strict standards that guarantee manufacturing quality.

🔵 OFG marking can reinforce the confidence and appeal of advertising objects.

Disadvantages of Origine France

🔴 OFG certification requirements can impact advertising campaign budgets.

🔴 The number of OFG-certified products is smaller, which can limit options.

Making a choice

In the children's promotional products sector, product safety, quality and provenance are paramount. Companies must not only comply with strict toy safety standards, but also meet the increasingly high expectations of parents and consumers in terms of ethics and ecology.

In definition, the choice between "Made in France" and "Origine France Garantie" will depend on priorities in terms of cost, quality and the values to be conveyed through promotional items for children. Each label/brand has its own advantages and disadvantages, but both guarantee a certain added value in terms of brand image and customer satisfaction.

🔵"Made in France" objects are ideal for products where prestige and tradition are major assets. Perfect for campaigns where the budget needs to be kept under control while highlighting a French aspect.

🔴 The "Origine France Garantie" are, meanwhile, recommended for products where transparency and quality requirements are unavoidable criteria. Suitable for campaigns promoting ethics, traceability and responsible consumption...

By focusing on one or other of these, you can not only enhance the appeal of your promotional items, but also demonstrate a strong commitment to quality and French origin, values that are increasingly prized in the BtoB product sector.