The different types of markings for advertising objects!
To better understand the specificities of the advertising object dedicated to children, Marketing Creation explains the different marking methods for promoting your company through goodies and gifts.
Silk Screen Printing
One of the most common methods used in the promotional field is screen printing, which consists of coating ink onto the substrate to be marked using a stencil. The The stencil takes the shape of the desired design or logo.
The ink is prepared according to the pantone to get as close as possible to the desired colour. For any additional colour, the printer makes a second stencil.
This marking technique is ancestral, invented by China around the 11th century, it was exported to the United States in the 19th century with the arrival of Chinese immigrants in the country. Marking was later popularized by great artists such as Andy Warhol.
ADVANTAGES: This process allows you to benefit from a quality and durable marking.
DISADVANTAGES: Screen printing is generally applied for large quantities. Stencil &sizing of the marking area is a rather tedious &and time-consuming process that usually involves technical costs.
EXAMPLES OF PROMOTIONAL OBJECTS: Frisbee, Stress Ball...
Pad printing is a universal method of marking, the most widely used in the field of advertising objects, which can be adapted to almost any type of medium. The cliché is printed directly onto a product using a silicone pad via a very thin ink film. Thanks to the shape of the pad, it is possible to print products with different shapes: flat, cylindrical, angular, etc...
Pad printing officially dates back to the 17th century in England and was used to decorate ceramic plates. It was not until the 1960's and 1970's that this type of marking became popular with the advent of the silicone &rubber stamp which significantly reduced the cost per piece.
ADVANTAGES: Marking is fast and accurate for any type of surface volume&.
DISADVANTAGES: The marking area is reduced compared to other marking methods for technical reasons (size of stamp).
EXAMPLES OF PROMOTIONAL OBJECTS: Domino game, gourd, notebook...
Laser Marking or Engraving
Engraving is obtained from a laser beam. The light of the beam is projected by means of an optical lens onto the high-density support, resulting in a slight hollowing of the promotional object. This type of marking requires a very precise repetition of beam passages.
ADVANTAGES: The marking is indelible and brings a real added value to the goodies/and/or gift. The marking is also very precise.
DISADVANTAGES: The laser is possible on certain types of materials because of its marking power such as wood, aluminium or metal.
EXAMPLES OF PROMOTIONAL OBJECTS : Aluminum key ring, steel water bottle, external battery for phone ...
Exclusively reserved for textile materials, embroidery is a must to promote a brand or company in a sustainable way on clothes and other accessories.
ADVANTAGES: The rendering is very qualitative thanks to the volume &and texture of the embroidery.
DISADVANTAGES: Embroidery requires a significant implementation and human cost which generates higher costs per piece than flocking.
EXAMPLES OF PROMOTIONAL OBJECTS: Shirt, Bag, Cap...
Marking by Sticker
This promotional support is thin and interchangeable, which makes it easy to renew the advertising message according to the novelties, the season etc...
There are several types of quality and purpose: from simple to doming which corresponds to a sticker covered with a layer of resin.
There are stickers: opaque, transparent, odor sticker, repositionable, fluorescent, reflective, phosphorescent, metallic, die-cut, iron-on, varnished, and micro-perforated.
The size of this promotional item is also very expandable if needed.
ADVANTAGES: This means of communication is very affordable and allows you to benefit from a very high level of personalization. In addition, the manufacturing lead time is very fast.
DISADVANTAGES: Depending on the customized object, the finish may appear less qualitative than a marking directly on the product.
EXAMPLES OF PROMOTIONAL OBJECTS: Magnet, car, shop window...
Flocking or Hot Transfer Marking
An iron-on backing is printed directly onto a textile material by means of hot pressure at approx. 145°C. the flocking forms a thin film fused to the communication support.
ADVANTAGES: Textile flocking is quick to implement, which allows it to be very competitive in terms of price.
DISADVANTAGES: Marking may fade with repeated washing.
EXAMPLES OF PROMOTIONAL OBJECTS: Plush, t-shirt, jacket...
Dye sublimation works from a specially designed printer with dye sublimation ink. The marking is printed on special transfer paper. Under the effect of heat, the ink gasifies and is assimilated by the communication medium. The ink cools on contact with the substrate and solidifies.
This promotional printing is reserved for polyester textile substrates or hard substrates previously treated with a polyester varnish.
ADVANTAGES: The result is very qualitative for complex visuals such as photos. Its cost remains low for four-colour printing because all colours are printed in a single pass, as opposed to pad printing and screen printing.
DISADVANTAGES: Generally, sublimation does not tolerate scratches very well.
EXAMPLES OF PROMOTIONAL OBJECTS: Mug, kit, flag, cushion...
Hydrographic transfer marking
Immersion marking consists of immersing the advertising object in a dipping basin where a film printed on the surface of the water is first placed. Once the promotional object is in contact with the water, the film is applied to the curves of the promotional product.
This method can be used for metals, glass, plastic or hardwood. Hydrographic marking applies to all materials that can be soaked in water without deterioration.
ADVANTAGES: The marking perfectly matches the shape of the advertising object, we talk about 3D marking.
DISADVANTAGES: The marking process is usually manual, which results in a high variable cost.
EXAMPLES OF PROMOTIONAL OBJECTS: Bottle, lightbox...
This marking consists of directly dyeing the textile material instead of applying a marking to it. The marking is indelible, it is an integral part of the communication support.
ADVANTAGES: The rendering is completely personalised with impeccable print quality.
DISADVANTAGES: This communication process requires large production quantities.
EXAMPLES OF PROMOTIONAL OBJECTS: Towel, textile material...
In Mould Marking
IMould customization allows the visual to be directly integrated into the communication support during the manufacture of the goodies. This type of printing is based on plastic injection by inserting the visual into the heart of the product.
ADVANTAGES: The promotional visual does not deteriorate over time.
DISADVANTAGES: In Mould is only possible with plastic surfaces.
EXAMPLES OF PROMOTIONAL OBJECTS: Lunchboxes, trays...
Ephemeral marking is very popular with major brands and is tending to develop. The purpose of this type of promotion is to print a message that will disappear over time.
ADVANTAGES: The message is usually very impactful, as this way of communicating is relatively new.
DISADVANTAGES: The ephemeral nature is both the great strength of this type of printing but also its main defect depending on the objective of the advertising campaign.
EXAMPLES OF PROMOTIONAL OBJECTS: Tattoo, clean tag...
How to choose the right marking?
Communication by object represents a real asset for a company, an association or any other cooperative. This full-fledged medium of communication has many advantages:
- Useful and minimally intrusive, it is highly appreciated by consumers.
- It has a high visibility and remains present in the minds of customers for a long time.
- It has a low cost per person
- It creates an emotional bond between a company and its customers.
Finding the right goodies to represent your business and meet your objectives is not easy. Many factors come into play, starting with the choice of the right marking which will depend on :
- the shape of the object
- of its material
- the urgency or not of the project
- in the desired amount
- of its lifespan
Choosing an advertising object in line with the values of your company or association requires above all the definition of precise objectives. Marketing Creation, a specialist in promotional goodies and children's premiums, accompanies you throughout your project and provides you with advice to make your communication campaign a success.